The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of traditional marketing and business. I've observed that funnels for Internet businesses are becoming more popular.
Truth is, people are eager to know more about this strategy for marketing and how they can apply it to their marketing efforts on the internet. Continue reading if you want to know more about the sales funnel to ensure Internet marketing success.
The Sales Funnel: What exactly is it?
No, a marketing funnel isn't an actual funnel. For this marketing concept, "funnel", is used to visualize and explain the entire sales process. It has a broad entry point for potential customers known as "Unqualified Prospects" at its top and a smaller opening for conversion sales at the bottom. It's a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people that are "unqualified prospects" are at the upper end of the funnel. These are those who have not spoken to you but may be interested in your product or services. At the end of the funnel, a number of sales and offers after, you've received people who have purchased your product or service and have made a purchase as well.
The effectiveness of a lead generation funnel is due to its ability to track the activities of your customers at various stages of the sales process. By using the sales funnel to measure the amount of prospects who are qualified at every step, you will be able to determine how many potential customers are likely to become customers.
The sales funnel lets you to identify where your sales process is not working and where it is succeeding. It can also help to determine if your marketing campaign isn't reaching the right customers. This information can help you decide where your focus is and the best way you can maintain sales at the proper amount. It is used to monitor and control the process of selling of customers.
The Front- End or Sales Funnel Top
The most important section of your sales funnel should undergo the most constant testing and will be the most active. There is no limit of front-end concepts. Your imagination and your resources are the only limitations.
The primary purpose of the front end is to draw in prospective clients and convert them into buyers further down the sales process.
Once a prospective client decides to sign up for your offering, they are "qualified". This is the point in the sales funnel where the potential client or "Unqualified prospect" is a qualified lead because they have taken actions which show they are sufficiently interested to purchase your product.
You need to drive targeted traffic on your website, blog or squeeze page in order for your front-end system to function. PPC advertisements articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting forums, and other resources are among the most efficient techniques and sources.
There are numerous tools to "qualify" those who are "Unqualified Prospect". One of the most efficient is the squeeze page. Here you can offer something valuable that is related to your service or product that they are able to get for no cost or at a reduced price in exchange of their email. The items offered range from video and newsletters to ebooks, e-mail courses, related reports and more.
This shows that people are attracted to your sales channel at the front. The back-end is the part we should be focusing on.
The Back-End or Bottom of The Funnel
The back-end (or bottom) of the sales channel is where the bulk of profits and sales occur. This area usually includes the most costly products. Basically these would be appropriate to the same market but presented in a different format such as audio, video, live interaction or private consult.
The major difference between the front and back-ends lies in the type of client as well as the cost of the product/service being provided.
While it's true that only 1-2 percent of the people who access the front end will be able connect to your back-end system, this tiny percent may not be of any significance. Because a few people will spend more money, it's okay.
Although front-end products and services may be less expensive than $100 but back-end products and services typically cost at the range of hundreds to thousands. The bottom or back-end of the sales funnel is your main source of income for an Internet business. It's also the most reliable part of the selling process.
The sales funnel is as simple or complex as you would like it to be, as long you have the proper resources and creativity.
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